Features, principles and process of personal data processing
Optimising the user experience requires certain types of data that allow conclusions to be drawn about visitors’ preferences and interests. That is why the basic settings of the web resource include the option of collecting information from users’ devices (cookies). In this policy, we describe all the nuances of using and processing such files.
Categories of information that are processed
The platform operates in accordance with established data standards, including GDPR rules. Within the framework of such regulation, the web resource services process several types of information:
- Mandatory (necessary). Basic files. They are important for the system because without them, the functions required by users cannot be activated. They contain files that determine the language, region, and other characteristics.
- Advertising (marketing type). Used in the process of forming advertising strategies and attracting an audience. Describe interests, interest in specific sections, and visitor choices.
- Unclassified type. The system also stores data that is undefined by its main characteristics. They are also necessary for the platform to function, but are of a mixed type.
- Statistical types. The information includes a description of digital data. In particular, the number of transitions, visits, session duration, etc.
Each format has its own characteristics, and together they allow you to analyse the key indicators necessary for optimisation.
Basic aspects of data processing and protection
Each user is granted full control over cookies. This includes viewing, changing, and granting permissions. You can use any of these immediately after logging in to the website. As for security standards, the platform uses enhanced encryption protocols. They ensure reliable information exchange.
How cookies are used
The website uses various types of cookies, including four main types. The website uses the following types of cookies: essential, functional, analytical and marketing. Analytical cookies are used to collect analytical and statistical data about users. Necessary cookies are used on this website on a permanent basis and support the website system, as without them the website simply would not work. Marketing cookies work to create personalised advertising for users. Functional cookies remember user settings and improve the user experience on the platform.
Data collection
To improve the website’s performance, we need to collect information from users, and we use cookies for this purpose. We collect information based on system and personal characteristics, so we collect: data about the user’s device and browser, IP address data, data about the user’s actions on the website and other resources, data about the source of the user’s traffic, etc.
This data is necessary for us to create better conditions for interaction with the user and to create a personalised approach on the website.
Use of third-party cookies
On this website, we use third-party cookies to improve its performance, structure and data processing. The website uses cookies from various social networks, including: Google Analytics, which analyses visits to our website; Facebook Pixel, which is used to create personalised advertising; and Google Ads, which allows users to see various advertisements on the website.
How to manage cookies?
Users of this website can independently influence the performance of the website and improve it by configuring cookies themselves. To do this, simply check your browser settings where cookies are stored and select the appropriate cookie format for yourself. Please note that completely disabling cookies will impair the performance of the website and your user experience.